منابع مشابه
Uplift Modeling in Direct Marketing
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Direct marketing response models seek to identify individuals most likely to respond to marketing solicitations. Such models are commonly evaluated on classification accuracy and some measure of fit-to-data. Given large customer files and budgetary limitations, only a fraction of the total file is typically selected for mailing promotional material. This desired mailing-depth presents potential...
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ژورنال
عنوان ژورنال: Vikalpa: The Journal for Decision Makers
سال: 2010
ISSN: 0256-0909,2395-3799
DOI: 10.1177/0256090920100110